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type: Installation
event: PITTI UOMO 2016
venue: Slam Jam WARD, Albani Hotel
location: Florence, Italy
project by: Andrea Caputo
client: Slam Jam
year: 2016
photographer: Delfino Sisto Legnani
Pitti Uomo is one of the most influential men’s fashion events in the world and Bulbo was invited by contemporary streetwear distributor Slam Jam to contribute to the Slam Jam WARD, a revamped district inside the Albani Hotel in Florence completely reimagined by architect Andrea Caputo.

Bulbo lights were featured in two different areas of the company's showcase. The first represented more of an urban jungle, where Bulbo lights were used to nourish an immersive vegetal world, whereas the other environment had a desert feel. Cynara spotlights were set up among a men’s sandal collection and a host of cacti, giving the space a vibrant but deprived feel in relation to the luscious jungle across the way. The experience allowed the Bulbo brand a well-received introduction to the fashion world.

Slam Jam at Pitti